About Pashloom

The Founder's Story

Hi, I'm Aditi Aggarwal. Welcome to Pashloom™.

Growing up, I watched how a single piece of fabric could transform an entire moment. A shawl could make you feel royal at a wedding. A stole could keep you cozy on a winter evening. It could turn an ordinary saree into something extraordinary.

But I noticed something that didn't sit right with me: the market was divided into two extremes. Either you paid ₹50,000+ for high-end pashmina in boutiques, or you settled for rough, synthetic blends at ₹1500. There was no middle ground for the woman who wanted authentic quality without the luxury price tag.

In 2019, I decided to change that.

I turned to my family's 50-year mastery in fine fibers and asked: What if we could bring authentic, handwoven pashmina to every Indian home—at honest prices, with complete transparency?

That's how Pashloom was born.

Our Heritage & The Family Story

Pashloom isn't starting from scratch. It's built on five decades of family knowledge—generations of understanding fiber quality, artisan relationships, weaving techniques, and what it truly means to honor craftsmanship.

My family has spent 50 years in understanding the microns that separate premium from ordinary, and building relationships with master weavers who treat their craft like an art form. When I launched Pashloom, I didn't reinvent the wheel. I brought all of that heritage into a modern brand that makes sense for today's woman.

Today, Pashloom is the bridge between our family's legacy and the future.

We blend five decades of tradition with contemporary e-commerce. We honor the artisans who handweave every piece. We respect the Pashmina fiber heritage and commit to creating pieces that families will treasure for generations—not seasons.

Every shawl, every stole, every dupatta carries the weight of this promise: authentic fiber, impeccable weaving, transparent pricing, and genuine care for the person wearing it.

What We Stand For

We're not here to follow trends. We're here to build a brand that lasts.

Our Commitment:

• Authentic materials, always — No blends, no compromises. 100% certified fiber authenticity.
• Handwoven excellence — Master artisans, not machines. Every imperfection is a signature.
• Fair pricing — Premium quality at honest prices. No markup for a brand name.
• Ethical practices — Supporting women artisans, fair wages, sustainable sourcing.
• Complete transparency — You know where your shawl comes from, how it's made, and why it costs what it does.
• Generational pieces — Built to last 50+ years. Meant to be passed down, not replaced annually.

Why Shop With Pashloom

Trademark Certified

Pashloom™ is officially registered and trademark certified—a legal guarantee of our brand identity and quality commitment.

Export Licensed

Licensed to export premium pashmina and ethnic wear globally—trusted by international customers and quality auditors worldwide.

50-Year Family Legacy

Built on five decades of fiber mastery and family tradition. Our roots run deep in authentic craftsmanship.

Women-Led Brand

Founded and led by Aditi Aggarwal. We support women artisans, champion fair wages, and practice ethical business at every step.

30-Day Easy Returns

Love your purchase or return it guilt-free within 30 days. No questions asked. Your satisfaction matters more than our sale.

Free Shipping Pan-India

Complimentary shipping across India because accessibility matters as much as authenticity.

How to Experience Pashloom

Visit Our Ahmedabad Showroom

Walk into our store to feel authentic pashmina in your hands. Meet our team. Ask every question. Experience the difference fiber quality makes.

Pashloom, F-214, First Floor, SOBO Center, South Bopal, Ahmedabad, Gujarat 380058

Shop Online with Confidence

Browse our complete collection of pashmina shawls, stoles, dupattas, blouses, and luxury gifting sets. Free delivery anywhere in India. 30-day returns. No risk.

www.pashloom.in

Both experiences deliver the same promise: authentic, timeless elegance from a brand you can trust.

Our Promise to You

“For 50 years, my family believed in one thing: authentic fiber, ethical practices, and shawls worth keeping forever. When I founded Pashloom in 2019, it was to share that belief with every woman who deserves better than compromise.

We’re not here to compete on price or trend-chasing. We’re here to build a legacy brand you’ll love, trust, and pass down.

That’s the Pashloom promise.”

— Aditi Aggarwal, Founder & CEO